More companies are looking at supplying the market as it steadily increases. In 2014, the US natural dog food market grew 7.2% to US$4.3 billion and the natural cat food market grew 8.8% to US$700 million, according to GfK data. The growth is of some pet food companies is still happening with a 40% increase year on year for the last few years.
In the United Kingdom he dry dog food market was worth £576 million in 2018. Dog food had the highest sales volume worth approximately £1.4 billion, followed by cat food at £1.1 billion.
Freeze dried pet food is really the only way to maintain the nutrition, taste and smell of products when removing the moisture. If you combine raw ingredients (meat and vegetables) with supplements, cooking or baking could diminish the goodness in the foods.